Paprik for Claude

Ask Claude how AI talks about your brand

Connect Paprik to Claude and ask about your visibility, competitors, cited sources and Paprik's recommendations in the chat, answered from your real Paprik numbers. Included on every paid plan and the free trial.

https://mcp.paprik.ai/mcp

The address to paste into Claude.

Connect in three steps

  1. 1

    Add the connector

    In Claude, open Settings, then Connectors, and choose Add custom connector. Name it Paprik and paste the address above. On a Claude Team or Enterprise plan, an owner of your Claude organisation may need to add it first.

  2. 2

    Sign in to Paprik

    Claude opens Paprik's sign-in page. Use the email or Google account you already use for Paprik.

  3. 3

    Allow access

    Check the app name and the address Paprik will send you back to (claude.ai), then click Allow. You're back in Claude and can start asking.

Things you can ask

  • “How is our AI visibility trending this month, and which engine moved most?”
  • “Compare us with our top three competitors on ChatGPT over the last 30 days.”
  • “Which sites and pages do AI engines cite for our prompts?”
  • “What does Paprik recommend we do next?”
  • “What do AI engines get wrong about us, and which pages say it?”
  • “Show me the full text of the last page Paprik wrote for us.”

What Claude can look up

The same brands and numbers your Paprik dashboard shows you, for your own workspace only.

Visibility summary
Visibility, share of voice, citation rate, average rank and sentiment for any period, engine, country or intent, with the change from the period before.
Trend over time
The same numbers over time, by day, week or month depending on the period.
Brand vs competitors
Your brand next to each tracked competitor.
Tracked prompts
Every question Paprik tracks, and how one prompt does on each engine.
Cited sources
The websites and page links AI engines cite, and what kind of site each one is.
Paprik's recommendations
On-site and off-site recommendations from Paprik's engine, with their date.
Accuracy
What AI engines get wrong about your brand, the correct facts, and the pages that state the mistake.
Strengths and criticisms
What AI engines praise and criticise, with a short quote and the sources behind it.
Pages Paprik wrote
Saved pages and assets, in full.
AI traffic
AI bot visits and visitors arriving from AI apps, plus Bing AI citations when connected.
What changed
Prompts, competitors and engines added or removed, which explain jumps in the numbers.
Work in progress
What Paprik is generating for you right now.

Done in the dashboard

For now Claude only reads. These stay in Paprik:

  • Adding or changing prompts, competitors, countries and engines
  • Paid jobs such as writing a page or an asset
  • Billing and plans
  • Connecting Google Analytics, Bing Webmaster Tools or Cloudflare
  • Uploading files to your Knowledge Hub
  • Adding a new brand

Your data

  • Claude acts as you: it sees only your workspace, and only what your dashboard shows you.
  • Paprik never sends the full text of the AI answers it collects. Recommendations come only from Paprik's engine.
  • Paprik records which lookup ran and when, never your conversation. See the privacy policy.
  • Up to 1,000 lookups per workspace a day.
  • Disconnect any time in Claude's connector settings.

Questions or problems? Email [email protected].

Paprik and Claude: common questions

How do I connect Paprik to Claude?
In Claude, open Settings, then Connectors, choose Add custom connector and paste https://mcp.paprik.ai/mcp. Claude opens a Paprik sign-in page: sign in with the email or Google account you use for Paprik and click Allow. Claude can then answer questions about your brands from your Paprik data.
Which Paprik plans include the Claude connector?
Every paid Paprik plan includes it, Solo, Pro and Enterprise, and so does the 7-day free trial. Each workspace can make up to 1,000 lookups a day through it; the count starts again at midnight UTC.
What can Claude see in my Paprik account?
The same brands, numbers and outputs your Paprik dashboard shows: visibility, share of voice, rank and sentiment, competitors, the sites AI engines cite, accuracy mistakes, strengths and criticisms, AI traffic, and Paprik's recommendations and saved drafts. It sees only your own workspace, and never the full text of the AI answers Paprik collects.
Can Claude make changes in my Paprik account?
Not today: the Paprik connector only reads. Adding prompts or competitors, paid jobs such as writing a page, billing, uploading Knowledge Hub files and connecting Google Analytics, Bing or Cloudflare are all done in the Paprik dashboard.
Does Claude write its own recommendations from Paprik data?
No. Recommendations come only from Paprik's own engine, the same ones the dashboard shows. Claude explains what your numbers mean, and when you ask what to do it shows Paprik's recommendations with their date. If Paprik has none yet for what you asked, Claude says so and links you to the dashboard page where Paprik creates them.
Does Paprik work with ChatGPT or Gemini as well as Claude?
Claude is the only AI app supported today. Paprik's connector uses MCP, the open standard for connecting AI apps to other services, so other apps can follow, but each one is tested before it is supported.
What does Paprik record when Claude uses it?
Which lookup ran, when, for which brand and which app, whether it worked, how many rows it returned and how long it took. Paprik never records your conversation, your questions or the results it sent. The record is deleted when your account or workspace is deleted.
How do I disconnect Paprik from Claude?
In Claude, open Settings, then Connectors, find Paprik and choose Disconnect. Claude stops using Paprik straight away. To cut off every app connected to your Paprik workspace, email [email protected].