Off-page AEO for AI search

Show up on the sites AI reads before it answers

Many of the pages AI cites for your prompts sit on sites you don't control: forums, review directories, publishers. Paprik ranks the ones cited for your prompts, plans how to get onto each, and drafts the reply, review request or pitch.

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Third-party Actions listing the sites AI cites, with one site's strategy open

Tracked across seven AI platforms

ChatGPTAI ModeAI OverviewsGeminiPerplexityClaudeCopilot

What is off-page AEO?

Off-page AEO (answer engine optimization) is earning mentions on the sites AI engines cite: forums, review directories, publishers and video. Paprik ranks the third-party sites cited for your prompts and plans how to appear on each.

Which sites matter changes by engine and by month. On 30 questions we track, ChatGPT cited Reddit in 79% of its answers in May 2026 and in under 1% by September, while Quora rose from 2% to 17% of Google AI Overview answers. A fixed outreach list goes stale.

What you get

Earn the mentions AI repeats

The sites worth your time

Up to 30 third-party sites AI cites for your prompts, ranked by how often they are cited, each with the prompts it covers and the engines that cite it. Your own site and your competitors' are left out.

A plan for each site

How to show up there, written for that site: the thread types and subreddits to answer on Reddit, the angle to pitch to a publisher, the review to ask for on a directory.

The threads AI already cites

Reddit threads AI cites for your prompts become actions of their own, with the subreddit and how many answers cited each one.

Drafts ready to post or send

Replies, answers, review requests, pitch emails and video scripts. Each draft is written for its site, can be reworked with a one-line instruction, and is saved with the rest of your content.

How it works

How Paprik plans off-page AEO

  1. Sites ranked

    Paprik takes the third-party sites AI cites for your prompts, leaves out your own and your competitors', and ranks up to 30 by how often they are cited.

  2. Classed by access

    Each site is classed by how you can get on it: publish yourself, pitch an editor, form a partnership, or influence it only indirectly.

  3. A plan for each site

    Each site gets a strategy written for it, such as the thread types and subreddits to answer on Reddit or the angle to pitch a publisher.

  4. Drafts to post or send

    Replies, answers, review requests, pitches and video scripts are drafted for each site and saved under Content. You post them from your own accounts.

Find the threads and sites AI keeps citing

See which third-party sites shape the answers to your prompts and what to publish on each. Included on Pro and Enterprise.

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Off-page AEO: common questions

Does ChatGPT still use Reddit as a source?
Far less than it did. On 30 questions we ask it every day, ChatGPT cited Reddit in 79% of its answers in May 2026 and in 2 of 688 answers in September. Google AI Mode still cited Reddit in 24% of its answers. Paprik shows which sites each engine cites for your prompts now.
How do I get my brand mentioned on the sites ChatGPT cites?
Start from the sites cited for your own prompts, not a generic outreach list. Paprik takes the third-party sites AI cites for your prompts, leaves out yours and your competitors', ranks them by how often they are cited, and drafts the reply, pitch or review request that fits each one.
What is digital PR for AI search?
Earning mentions on the publications AI engines cite, so your brand appears in the answers built from them. It differs from link building: AI reads the text, so an unlinked mention on a cited page can still put your brand in the answer.
Can I get my brand onto every website AI cites?
Not always, and Paprik says so for each site. Sites are classed by how you can get on them: publish yourself (Reddit, Medium, G2), pitch an editor, form a partnership, or influence only indirectly (Wikipedia, government sites).
What content does Paprik draft for third-party sites?
Whatever fits the site. 23 major platforms, including Reddit, Quora, YouTube, G2 and Forbes, have their own playbook: Reddit replies, Quora answers, a YouTube script, a pitch with headline options, a review-request template. Other sites get the asset that matches their type, such as an email asking an editor to add you to a comparison article.
Does Paprik post replies or pitches on my behalf?
No. You post or send each draft yourself, from your own accounts. Drafts are saved under Content so your team can pick them up.
Are Paprik's third-party AI search actions made per country?
Not yet. Third-party actions are built from all your tracked countries together. On-site recommendations are already made per country.
Which Paprik plans include Third-party Actions?
Pro and Enterprise. Recommendations can be refreshed every 15 days.