About Paprik AI

We're building the visibility layer for AI search.

Paprik AI is an AEO platform that tracks, analyzes and improves how brands appear in AI-generated answers across ChatGPT, Google AI Mode, AI Overviews, Gemini and beyond

Meet the founder.

Abhilash Kasliwal, Founder of Paprik AI

Abhilash Kasliwal

Founder

IIT-IIM AlumZoomcar Alum

Before founding Paprik AI, Abhilash worked as Business Head at Zoomcar, helping scale one of India's largest car-sharing platforms. Earlier in his career, he worked in Investment Banking at JPMorgan in Mumbai. These experiences gave him a firsthand view of how businesses must adapt when technology changes the way customers discover and choose brands.

AI search is the next such shift. As ChatGPT, Perplexity and Google AI Overviews began answering questions that once drove website traffic, Abhilash saw a critical gap: brands had no reliable way to measure or improve how they appeared in AI-generated answers. He founded Paprik AI to close that gap.

“Visibility compounds when the signal is clear.”

LinkedIn@abhikasliwal

Problem

AI search broke the playbook.

Google taught brands to optimize for ten blue links. AI search delivers a single answer - and if you're not in it, you don't exist. But unlike Google, there's no ranking page to check, no SERP to audit. Most brands have no idea whether AI mentions them, why a competitor gets cited instead or what to fix. The old SEO playbook has no answer for this.

Blind to when AI mentions your brand

No idea which prompts your competitors own

No idea what to fix

Our solution

From blind to in control.

Paprik AI tracks your brand across every prompt that matters - showing you exactly when you're cited, when you're not and why competitors are winning instead. Competitor benchmarking, citation analysis, share of voice, one-click content fixes. Not dashboards for the sake of dashboards. Actionable intelligence.

Discover prompts

See which high-impact questions your customers are asking and which your competitors own

Track visibility

Know exactly where your brand appears - and where it doesn't

Understand citations

Know where your brand is mentioned - and what's blocking you from being mentioned more

Act on insights

Fix gaps with recommendations you can act on immediately

Built on these principles.

We made deliberate choices about what kind of tool Paprik AI would be. Here's what drives every decision.

Data over guesswork

We measure real AI outputs. No proxies, no estimates.

Proactive, not reactive

Surface opportunities before competitors do.

Fast by default

Insights in minutes, not days.

Opinionated and actionable

We tell you what to do, not just what we found.

Built for marketers

No code, no plugins, no learning curve. If your team runs reports, your team can run Paprik

The shift is happening.

AI search isn't coming - it's here. ChatGPT, Google AI Overviews, Perplexity and Gemini are already answering millions of queries. Brands that optimize for AI visibility today will own the category tomorrow. We're building the infrastructure for that shift.

Frequently asked questions

What is Paprik AI?
Paprik AI is an Answer Engine Optimization (AEO) platform that helps brands track, analyze and improve how they appear in AI-generated answers. It monitors brand visibility across AI models like ChatGPT, Google AI Mode, Google AI Overviews, Gemini and Perplexity - showing brands exactly when they're cited, when they're not, and why competitors are winning instead.
Who is the founder of Paprik AI?
Paprik AI was founded by Abhilash Kasliwal, an IIT and IIM alumnus with a background in investment banking and growth strategy. He previously worked at JPMorgan in Mumbai and held senior roles at Zoomcar as it scaled into one of India's largest car-sharing platforms. He built Paprik AI after recognising that brands had no reliable way to measure or improve their visibility in AI-generated answers.
What problem does Paprik AI solve?
When AI models like ChatGPT, Perplexity and Google AI Overviews answer user questions, they cite specific brands and sources - and ignore others. Most brands have no way to know whether they're being cited, why competitors are recommended instead, or what to fix. Paprik AI solves this by tracking AI citations daily, benchmarking against competitors, surfacing actionable recommendations and biggest of all, helping you write citable content, both for your own website and third party sites.
What is AEO (Answer Engine Optimization)?
Answer Engine Optimization (AEO) is the practice of optimizing your brand's content and online presence so that AI models - such as ChatGPT, Gemini, Perplexity and Google AI Overviews - recommend and cite you in their responses. It's the AI-era equivalent of SEO: instead of ranking on a search results page, you want to be mentioned and your content cited in an AI-generated answer.
Which AI platforms does Paprik AI track?
Paprik AI currently tracks ChatGPT, Google AI Mode, Google AI Overviews, Gemini and Perplexity. The platform is continuously expanding to support new AI models as they become relevant in how people discover brands and make decisions.
Who is Paprik AI built for?
Paprik AI is built for marketers, growth teams and business owners who want to understand and improve their brand's presence in AI search. You don't need to be technical - if you can read a marketing report, you can use Paprik AI. It's especially valuable for brands that rely on being discovered online and want to stay ahead of AI-driven shifts in how customers find them.

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