One score, tracked daily
Sentiment on a 0–100 index, trended over time, so you can see whether a launch, a review cycle or a PR push actually changed how AI talks about you.
Sentiment
Appearing is not the same as being recommended
AI can mention your brand and still talk you out of the sale. Sentiment scores how positively or negatively every AI answer characterises you — and shows you the sentences behind the score.
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Tracked across seven AI platforms
What you get
The tone of every answer, scored
Positive, negative, critical
Answers are split across sentiment bands so you can go straight to the critical ones instead of reading everything.
Different platforms, different opinions
ChatGPT may rate you well while Perplexity does not. Sentiment is broken out per platform so you know which surface has the problem.
See how AI is describing you
Start tracking sentiment across every AI platform your buyers use. First report in minutes.
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Frequently asked questions
How is sentiment scored?
Every AI answer about your brand is scored on Paprik's 0–100 Sentiment Index, which measures the overall favourability of the response by evaluating the positive, neutral and negative characterisations it makes.
Can I see sentiment for competitors?
Yes. Switch the subject brand at the top of the page and the whole view re-points at any competitor you track, so you can compare how AI talks about them versus you.
What can I actually do about a bad sentiment score?
Sentiment sits next to Visibility Sources, so you can see which pages are shaping the negative characterisation. From there Paprik generates on-site and third-party actions aimed at those specific sources.
How quickly does sentiment change?
It depends on how quickly the underlying sources change. AI answers are rebuilt from live sources, so once new content is published and picked up, shifts typically show over a few weeks rather than days.