Asked exactly as typed
Hindi, Hinglish and English questions run side by side on every engine you track. Nothing is translated or added, so you see the answer your buyer sees.
Hindi and Hinglish AI visibility tracking
See how AI answers in Hindi and Hinglish
People in India ask ChatGPT and Google in Hindi, and in Hindi mixed with English. Paprik tracks those questions exactly as they are typed, on every engine, and counts your brand however the answer spells it.
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Tracked across seven AI platforms
What is multilingual AI visibility tracking?
Multilingual AI visibility tracking asks AI engines the questions your buyers type in their own language, then checks which brands and sources each answer names. In India that means Hindi, and Hinglish: Hindi written in English letters or mixed with English words. Google has offered AI Mode in Hindi since September 2025.
Word matching built for English misses most of it. On 10 Hindi questions about the Adani Group, the answers spelled Adani four different ways, and English-style matching counted 27 of the 55 answers that named the company as not naming it. Google's AI Overview made 52 of its 64 citations through Google Translate links, which hide whose site was cited.
What you get
Your buyers' questions, in their words
Brand names found in any script
Hindi answers often write a brand in English letters mid-sentence, or spell it in Hindi more than one way. Paprik counts both and reads common spelling variants as one name.
The real page behind each citation
Google often cites a Translate copy or a redirect link on Hindi searches. Paprik records the original page, so you can see whose site was cited.
healthshots.com
nykaa.com
amazon.in
youtube.comHindi names, saved once
Add a brand's Hindi name as an alias and every spelling of it counts. If a tracked brand has none, Paprik reminds you above the competitors table.
How it works
How Hindi and Hinglish tracking works in Paprik
Add your questions
Type Hindi or Hinglish questions next to your English ones, or import them from a CSV. Each is sent to the engines exactly as written, with nothing translated or added.
Save the Hindi names
Add your brand's and competitors' names in Hindi script as aliases. One spelling is enough, and Paprik reminds you about any tracked brand that has none.
Count every spelling
Mentions count in Hindi script, English letters or a mix of the two, with common spelling variants read as one name. Translate and redirect links are traced to the original page.
Act in the same language
Accuracy checks each claim in the language the answer used, and a new page suggested for a Hindi question is drafted in Hindi.
Track the questions your buyers ask in Hindi
Add Hindi or Hinglish questions to any brand and save its Hindi name. New questions are asked on every engine you track straight away, then every day.
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Tracking AI answers in Hindi and Hinglish: common questions
Can ChatGPT understand Hinglish?
Yes. In our October 2026 test, ChatGPT answered all 5 Hinglish questions we asked, and answered them in Hinglish. Paprik sends Hinglish questions to ChatGPT and the other engines exactly as typed, so you see the answer a Hinglish speaker gets.
Is Google AI Mode available in Hindi?
Yes. Google rolled out AI Mode in Hindi worldwide in September 2025, and AI Overviews appear on Hindi searches too: in a September 2026 test, an AI Overview showed on all 10 Hindi questions we asked. Paprik tracks both, along with ChatGPT, Gemini, Perplexity, Claude and Copilot.
How do I track my brand's visibility in Hindi AI answers?
Add the questions your buyers ask in Hindi as prompts and save your brand's Hindi name as an alias. Paprik asks each question on every engine you track every day and counts a mention in either script. Tag the Hindi prompts to read their visibility on its own.
Does Paprik count a brand name spelled differently in Hindi?
Yes. AI answers in our test wrote Adani as अडानी, अदाणी, अदानी and अडाणी. Paprik reads common variants like these as one name, so a single saved Hindi spelling catches all four. English names are matched as before.
How does Paprik match brand names in Hinglish AI answers?
Most Hinglish answers write brand names in English letters, so your usual brand and competitor names match with no extra setup. Some come back in Hindi script: 2 of 26 answers to our Hinglish test questions did. The Hindi name you save as an alias catches those.
Why do Google AI Overview citations show translate.google.com links?
On Hindi searches, AI Overview often links to a Google Translate copy of a page instead of the page itself: 52 of 64 citations in our test. Paprik unwraps these links, and Google's redirect links, and records the original site, so you can see whether your own pages were cited.
Can Paprik suggest prompts in Hindi?
Not yet. Paprik suggests prompts in English. Add Hindi and Hinglish questions yourself, one at a time or from a CSV, and they run like any other prompt and count toward your prompt limit in the same way.
Does Paprik check the accuracy of AI answers in Hindi?
Yes, on Pro and Enterprise. Paprik pulls each factual claim out of a Hindi answer in Hindi, checks it against your Knowledge Hub, which can hold Hindi documents, and counts the same fact stated in Hindi and in English as one claim.
Which Indian languages can Paprik track besides Hindi?
Hindi and Hinglish are tested end to end. The same text rules cover Bengali, Punjabi, Gujarati, Odia, Tamil, Telugu, Kannada and Malayalam scripts, but results in those languages have not been checked yet, so write to [email protected] before relying on one. Urdu is not supported.