Notes on winning AI search.
Guides and ideas on answer engine optimization — how brands stay visible, cited, and recommended across AI assistants.
ChatGPT Stopped Citing Reddit. Here's What That Means for Your AEO Strategy
In May, ChatGPT cited Reddit in almost 80% of its answers to the 30 questions we track every day. By September, under 1%. What changed across ChatGPT and Google's AI engines, and why a single-platform AEO strategy doesn't hold.
The Co-Citation Problem: Most "Pages Driving Your Mentions" Don't Mention You
Paprik fetched every page its AI answers cited and checked the text. Up to 90% of the pages co-occurrence credited with driving brand mentions never mention the brand - and the newer the brand, the bigger the error.
How to Track Your Brand's AI Visibility
AI visibility is a probability, and one ChatGPT spot check cannot measure it. The five numbers worth tracking, a manual baseline method, and the two ways teams get the measurement wrong.
AEO vs GEO: What's the Difference?
AEO and GEO are two names for largely the same discipline. Where each term came from, where they genuinely differ, and why the engines don't care what you call the work.
Paprik vs Writesonic: which AI visibility platform should you use for AEO?
Same $199, opposite products: Writesonic buys content capacity, Paprik buys platform choice and an uncapped action layer. A full comparison.
Paprik vs Otterly: which AI visibility tool should you use for AEO?
Otterly is the cheapest credible way to watch four AI engines. Paprik continues from the recommendation to the drafted asset. Which do you need?
Paprik vs Profound: which AI visibility platform should you use for AEO?
Profound is the enterprise standard; Paprik sells the audit, the software and the execution as one thing. Where each wins, with real pricing.
Paprik vs Semrush: which AI visibility platform should you use for AEO?
Semrush's AI toolkit scores you on prompts it selects. Paprik measures the prompts you choose, then generates the fix. A detailed comparison.
How Google AI Overviews Choose Citations
Most pages cited in AI Overviews don't rank in the top 10 for the query. How the two-step selection actually works, and how to earn the citation.
How Perplexity AI Ranks and Cites Sources: The Complete Guide
Perplexity searches the web on every query and rewards the most direct answer. What its selection logic favours, and the technical bar for being cited.
What is Answer Engine Optimization (AEO)? The Complete Guide
The complete guide to Answer Engine Optimization: how AI engines choose sources, how AEO differs from SEO, and the four layers of work that earn citations.
AEO vs SEO: The Strategic Guide to Running Both in 2026
SEO and AEO share infrastructure but reward different things. What each one wins, when to prioritise which, and a 12-month plan for running both.