What is Paprik AI?

Paprik AI is an answer engine optimization (AEO) and generative engine optimization (GEO) platform. Every day it asks the questions your buyers ask on seven AI engines, records which brands each answer names and which sources it cites, and turns the gaps into changes to your pages and outreach to the sites AI reads.

It is built for marketing, growth and brand teams, and for the agencies that work with them. Paprik was founded in 2025 in Bengaluru, India, and tracks brands in the countries they sell in, in English, Hindi and Hinglish.

AI engines
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Copilot
How often
Every question, every day, on each engine you choose
Markets
Any country you add, each tracked separately
Languages
English, Hindi and Hinglish, as your buyers type them
Setup
Add your domain. Nothing to install on your site
Plans
From $49 a month, with a 7-day free trial and no credit card

Measure

What AI says about your brand

Where AI names you, how it describes you, which pages it relies on, what it gets wrong, and which AI bots read your site.

How often each AI engine names your brand when buyers ask about your category, and where you rank against the competitors named beside you.

  • Visibility, share of voice, citation rate and average position, every day
  • Each of seven AI engines measured on its own
  • The full answer behind every number, with its citations
  • Filters for engine, intent, topic, tag and country
Every plan · Solo tracks ChatGPTExplore AI Visibility

The topics AI praises and criticises you on, how you compare with each competitor on every topic, and the pages behind each point.

  • Topics built from your own AI answers
  • Praise and objections, most frequent first
  • Each brand's share of what AI says on every topic
  • Cited pages listed only when they make the point

How favourably AI describes your brand when it names you, scored from 0 to 100 on every answer and tracked by engine.

  • A 0 to 100 score on every answer that names you
  • Positive, neutral, negative and critical answers
  • Split by engine and trended daily
  • The same view for every competitor

The web pages and sites AI engines cite for questions in your category, ranked by how often, with the brands each page favours.

  • Every cited page and site, for every engine
  • Sites typed as yours, a competitor's, publisher, community or directory
  • Pages read to check whether they mention you
  • The pages that name competitors and not you

The facts AI states about your brand, checked against your own documents, with each wrong claim traced to the pages that state it.

  • Claims checked against the PDFs and URLs in your Knowledge Hub
  • Marked accurate, inaccurate or not sure, with the passage used
  • Repeats of the same mistake grouped into one
  • Your corrections become the facts later checks use
Pro and Enterprise · a full check every 30 daysExplore Accuracy

Which AI crawlers visit your website, which pages your server actually gave them, and the visits AI platforms send back.

  • Crawlers from OpenAI, Google, Anthropic, Perplexity, Apple and more
  • Each classed by purpose: training, search or live answers
  • Pages counted only when your server served them
  • AI referral visits from Google Analytics 4

Act

What to change, with the drafts to change it

The gaps turned into work: changes to your own pages, and outreach to the sites AI cites.

What to change on your own website so AI cites it: every tracked question mapped to the page that should answer it, or a brief for the page you need.

  • Questions grouped by intent and matched to your pages
  • Section-by-section blueprints for missing pages
  • Changes for existing pages, with the questions each one covers
  • Drafts written from the pages AI cites, as HTML or Word
Pro and EnterpriseExplore On-site Actions

The sites AI cites that you don't own, ranked, with a plan for getting onto each one and drafts ready to post or send.

  • Up to 30 outside sites ranked by how often AI cites them
  • Each classed by access: publish, pitch, partner or indirect
  • A plan for each site, down to the Reddit threads to answer
  • Replies, answers, pitches, review requests and video scripts drafted
Pro and Enterprise · refreshed every 15 daysExplore Third-party Actions

What you track

The questions, rivals, markets and languages you measure

Set up once from your domain, then adjust as your market changes.

The buyer questions you track and the competitors AI names beside you, suggested from your website and organised your way.

  • Questions suggested from your domain at signup
  • Add your own, generate them from a topic or import a CSV
  • Topics and tags that filter every report
  • Every brand AI names, tracked with one click
Every plan · 20 prompts on Solo, 100 on ProExplore Prompts & Competitors

The same questions asked from each country you sell in, so you see which brands and sources AI picks in every market.

  • One copy of each question per country, in the same words
  • A country filter on visibility, citations, sources and perception
  • The brands AI names in each market, side by side
  • Page recommendations and drafts made per market
Pro and Enterprise · three countries on ProExplore Multi-country Tracking

Questions asked in Hindi and Hinglish exactly as your buyers type them, with your brand counted in any script or spelling.

  • Hindi and Hinglish questions sent as written
  • Mentions counted in Hindi script, English letters or a mix
  • Translate and redirect links traced to the real page
  • Fact checks and drafts in the answer's language

Included

Also in every Paprik plan

Paprik in your AI apps

Ask about your AI visibility from Claude, ChatGPT, Cursor and other AI apps through the Paprik MCP server. It can read your data, never change it.

Paprik MCP

Bing AI Performance

Connect Bing Webmaster Tools and bring in its AI Performance report: how often Bing's AI answers cite your pages, and for which queries.

Connects to your stack

Crawler logs, AI referral visits and Bing's AI citations, read from the tools you already use. No code on your site.

  • Cloudflare
  • Google Analytics 4
  • Bing Webmaster Tools

Your whole team

Unlimited seats on every plan, so marketing, content and leadership read the same numbers at no extra cost.

Plans

Which plan includes what

Every plan includes unlimited seats and a 7-day free trial. In India, Solo and Pro cost ₹3,333 and ₹11,666 a month on annual billing.

Solo

$49a month

  • ChatGPT
  • 20 prompts, 1 brand, 5 competitors
  • Every report except Accuracy

Pro

$199a month

  • Any 3 of 7 AI engines
  • 100 prompts, 2 brands, 3 countries
  • Adds Accuracy, On-site and Third-party Actions

Enterprise

Custom

  • No fixed limits
  • Dedicated account manager
  • Custom integrations
Compare plans in full

How it works

How Paprik works, from first question to fix

  1. Add your domain

    Paprik suggests the questions your buyers ask AI and the competitors it names beside you. Keep, edit or add your own.

  2. Asked every day

    Each question runs daily on the AI engines you pick, from every country you track, and every answer is stored.

  3. See what AI says

    Visibility, perception, sentiment, sources and accuracy, against every competitor, on one dashboard.

  4. Change the answers

    Page changes, new-page drafts and outreach to the sites AI cites. The daily numbers show when they start to work.

See what AI says about your brand today

Add your domain and your first report is ready in minutes. Every product on this page, on one dashboard.

7-day free trial. No credit card required.

Paprik AI products: common questions

What does Paprik AI do?
Paprik AI tracks and improves how AI engines talk about your brand. Every day it asks your buyers' questions on ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Copilot, measures how often each one names you and which sources it cites, and turns the gaps into page changes and outreach drafts.
What features does Paprik AI have?
Eleven products in one dashboard. To measure: AI Visibility, Perception, Sentiment, Visibility Sources, Accuracy and Agent Analytics. To act: On-site Actions and Third-party Actions. To set up what you track: Prompts & Competitors, Multi-country Tracking and Multilingual Tracking. AI apps such as Claude and ChatGPT can also read your Paprik data through its MCP server.
Is Paprik AI only an AI visibility tracking tool?
No. Tracking is where it starts. On-site Actions plan the page changes and new pages your questions need and draft them from the pages AI already cites. Third-party Actions rank the outside sites AI reads and draft the reply, pitch or review request for each one. Both are on Pro and Enterprise.
Can Paprik AI track my competitors in AI search?
Yes. Every brand AI names beside you is listed with how often it appears, and any of them can be tracked with one click. Tracked competitors are measured on the same questions, engines and days as you, in every report. Solo tracks 5 competitors, Pro 10 and Enterprise has no fixed limit.
Does Paprik AI find wrong information AI gives about my brand?
Yes. Accuracy pulls the facts AI states about your brand out of its answers, checks each one against documents you add, such as fact sheets and product pages, and lists the pages that state every wrong claim. It is on Pro and Enterprise, with a full check every 30 days.
Who is Paprik AI for?
Marketing, growth and brand teams, and the agencies that run AEO for them. You don't need to be technical: add your domain and Paprik suggests the questions and competitors to track. Every plan includes unlimited seats, and Enterprise has no fixed limit on brands.
Does Paprik AI track AI answers in other countries and languages?
Yes. Paprik asks each question from every country you add, on ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot, and on Claude from 37 countries. It also tracks questions in Hindi and Hinglish. Pro covers three countries per brand and Enterprise as many as you need.
Which Paprik AI plan do I need?
Solo, at $49 a month, tracks ChatGPT for one brand on 20 prompts, with every report except Accuracy. Pro, at $199 a month, tracks any three of seven engines on 100 prompts for two brands in three countries, and adds Accuracy and both Actions products. Enterprise removes the limits and is priced on request. In India, Solo and Pro cost ₹3,333 and ₹11,666 a month on annual billing.
Can I try Paprik AI for free?
Yes. Every plan starts with a 7-day free trial, and you don't need a credit card. Add your domain and your first report is ready in minutes. The AI citation checker is free to use without an account.