Notes on winning AI search.

Guides and ideas on answer engine optimization — how brands stay visible, cited, and recommended across AI assistants.

A small filled circle labelled API 135 brands next to a much larger circle labelled ChatGPT UI 845 brands, drawn to scale.
Research

How accurate is API-based AI visibility tracking compared to ChatGPT UI?

We compared the ChatGPT UI against the OpenAI API on the same 35 prompts for 10 days. The API showed a very different, and much smaller, competitive reality.

Abhilash
Two AI answer cards for different users showing mostly identical brand chips with one differing chip, joined by an approximately-equal sign.
Research

Do AEO tracking tools actually mean anything if AI personalizes every answer?

Personalization reshuffles the shortlist; it doesn't create a new one. What AEO tracking tools actually measure, and why the number is real.

Abhilash
A survey card asking where did you hear about us, with the AI search option selected, on a warm off-white cover.
How-to

How to measure AI search driven traffic?

Tally's biggest acquisition channel is AI search, and their analytics never showed it. The one-question fix that surfaces your AI-driven signups.

Abhilash
A minimal line chart showing searches rising while clicks to websites fall, on a warm off-white cover.
Best practices

Do you need to invest in AEO?

Search is growing while clicks shrink, and AI-driven visitors convert several times better. The data on where this shift helps you and where it hurts.

Abhilash
An AI answer card listing brand chips with one highlighted as You, next to a large rupee price tag on a warm off-white cover.
Resources

AI Visibility Tools for Small Businesses (2026)

Seven AI visibility tools compared for small-business budgets, and a three-stage framework for buying the right one at the right time.

Abhilash