Biography
Cynthia J is part of the Go-to-Market (GTM) team at Paprik AI, where she works closely with brands to understand how they appear across AI search platforms such as ChatGPT, Perplexity and Google AI Overviews.
Her work involves researching brand visibility trends, analyzing AI search behavior, and helping companies adapt to the shift from traditional SEO to answer-driven discovery.
Cynthia is currently pursuing her MBA at Jain (Deemed-to-be University) and brings an analytical approach to AI visibility through experience with tools like Python, Tableau, and Power BI.
Featured Quote
“I’m equally curious about consumer trends, brand storytelling, and spreadsheets—which is either a weird combination or exactly why I enjoy startups.”
Published Articles
Insights by Cynthia J
AEO vs SEO: The Strategic Guide to Running Both in 2026
SEO and AEO share infrastructure but reward different things. What each one wins, when to prioritise which, and a 12-month plan for running both.
What is Answer Engine Optimization (AEO)? The Complete Guide
The complete guide to Answer Engine Optimization: how AI engines choose sources, how AEO differs from SEO, and the four layers of work that earn citations.
How ChatGPT Surfaces and Mentions Brands?
ChatGPT is no longer a frozen knowledge base. How live retrieval and entity associations decide which brands it names, and what moves each one.
Paprik AI vs Peec AI - Which is better?
Paprik leans toward action, Peec leans toward observation. A feature-by-feature and pricing comparison to decide which your team needs.
Best Answer Engine Optimization (AEO) Tools in India: Your Complete Guide for 2026
Five AEO tools dominate the Indian market. Pricing in rupees, what each does well, where each stops, and how to choose for your stage.
Best tools to improve visibility in ChatGPT in India (2026) - With Pricing
The tools that actually improve, not just track, ChatGPT visibility for Indian brands, with INR pricing and a stage-by-stage buying guide.