Biography
Abhilash Kasliwal is the Founder of Paprik AI, a platform that helps brands track and improve how they appear across AI search platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini and others.
He previously spent over five years at Zoomcar leading growth, strategy, and business functions, including serving as Director of Business. Before that, he worked in investment banking at JPMorgan Chase & Co..
An alumnus of IIT Indore and IIM Kozhikode, Abhilash now works at the intersection of AI search, brand visibility and organic growth. He regularly studies how large language models cite brands, rank sources and reshape discovery - and writes about Answer Engine Optimization (AEO), AI visibility strategy, and the future of search.
Featured Quote
“I’m obsessed with broken consumer behavior loops - how people discover, trust and buy things. If something feels inefficient, opaque or outdated, I can’t help trying to rebuild it.”
Published Articles
Insights by Abhilash
ChatGPT Stopped Citing Reddit. Here's What That Means for Your AEO Strategy
In May, ChatGPT cited Reddit in almost 80% of its answers to the 30 questions we track every day. By September, under 1%. What changed across ChatGPT and Google's AI engines, and why a single-platform AEO strategy doesn't hold.
The Co-Citation Problem: Most "Pages Driving Your Mentions" Don't Mention You
Paprik fetched every page its AI answers cited and checked the text. Up to 90% of the pages co-occurrence credited with driving brand mentions never mention the brand - and the newer the brand, the bigger the error.
How to Track Your Brand's AI Visibility
AI visibility is a probability, and one ChatGPT spot check cannot measure it. The five numbers worth tracking, a manual baseline method, and the two ways teams get the measurement wrong.
AEO vs GEO: What's the Difference?
AEO and GEO are two names for largely the same discipline. Where each term came from, where they genuinely differ, and why the engines don't care what you call the work.
Paprik vs Writesonic: which AI visibility platform should you use for AEO?
Same $199, opposite products: Writesonic buys content capacity, Paprik buys platform choice and an uncapped action layer. A full comparison.
Paprik vs Otterly: which AI visibility tool should you use for AEO?
Otterly is the cheapest credible way to watch four AI engines. Paprik continues from the recommendation to the drafted asset. Which do you need?
Paprik vs Profound: which AI visibility platform should you use for AEO?
Profound is the enterprise standard; Paprik sells the audit, the software and the execution as one thing. Where each wins, with real pricing.
Paprik vs Semrush: which AI visibility platform should you use for AEO?
Semrush's AI toolkit scores you on prompts it selects. Paprik measures the prompts you choose, then generates the fix. A detailed comparison.
How Google AI Overviews Choose Citations
Most pages cited in AI Overviews don't rank in the top 10 for the query. How the two-step selection actually works, and how to earn the citation.
How Perplexity AI Ranks and Cites Sources: The Complete Guide
Perplexity searches the web on every query and rewards the most direct answer. What its selection logic favours, and the technical bar for being cited.
How accurate is API-based AI visibility tracking compared to ChatGPT UI?
We compared the ChatGPT UI against the OpenAI API on the same 35 prompts for 10 days. The API showed a very different, and much smaller, competitive reality.
Do AEO tracking tools actually mean anything if AI personalizes every answer?
Personalization reshuffles the shortlist; it doesn't create a new one. What AEO tracking tools actually measure, and why the number is real.
How to measure AI search driven traffic?
Tally's biggest acquisition channel is AI search, and their analytics never showed it. The one-question fix that surfaces your AI-driven signups.
Do you need to invest in AEO?
Search is growing while clicks shrink, and AI-driven visitors convert several times better. The data on where this shift helps you and where it hurts.
AI Visibility Tools for Small Businesses (2026)
Seven AI visibility tools compared for small-business budgets, and a three-stage framework for buying the right one at the right time.