Biography
Abhilash Kasliwal is the Founder of Paprik AI, a platform that helps brands track and improve how they appear across AI search platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini and others.
He previously spent over five years at Zoomcar leading growth, strategy, and business functions, including serving as Director of Business. Before that, he worked in investment banking at JPMorgan Chase & Co..
An alumnus of IIT Indore and IIM Kozhikode, Abhilash now works at the intersection of AI search, brand visibility and organic growth. He regularly studies how large language models cite brands, rank sources and reshape discovery - and writes about Answer Engine Optimization (AEO), AI visibility strategy, and the future of search.
Featured Quote
“I’m obsessed with broken consumer behavior loops - how people discover, trust and buy things. If something feels inefficient, opaque or outdated, I can’t help trying to rebuild it.”
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